The Foundation is the culmination of 4 decades of hands-on work by Padma Shri Awardee Dr.V.S. Natarajan, who is regarded as Father of Geriatrics in India, in the field of care giving to the elders of our community. Dr. V.S. Natarajan Geriatric Foundation which works in both Geriatrics and Gerontology involves itself in extensive research in the Aging and the Aged domains. The Foundation seeks to bridge the gaps between the available and desirable amenities, infrastructure and services that are required for an elderly person (60+ years) to lead a comfortable and satisfactory life irrespective of their socio-economic status.
Poongaatru.com is an integral part of Dr. V S Natarajan Geriatric Foundation’s Media division. Poongaatru.com is committed to the health of ‘future elders’ (the 30 to 50 year age group) which is popularly known as the ‘sandwich generation’ as they are caring for the generation above them (parents) and also take care of the generation below them (children). The sandwich generation is our focus group. Robust “Health, wealth and happiness” in the evening is our motto for future elders. Encourage-support-achieve is the guiding philosophy of poongaatru.com.
As a free to read and view site for all Health, Wealth & Happiness based content, the site curates and presents verified content produced by renowned Subject Matter Experts.We create and deploy a wide range of content across social medias in multiple engaging formats with a healthy mix of online and offline campaigns
Our Founder, Senior Geriatrician, Dr.V.S. Natarajan is the torchbearer of Geriatrics in India. He champions the cause of elders with never ending enthusiasm for which he is popularly known as ‘Father of Geriatrics in India’. He was chosen to undergo training in Geriatric Medicine in the U.K. as early as 1974. After four years of specialisation he received the coveted MRCP (UK) degree and attained accreditation as a specialist in Geriatric Medicine from Joint Committee on Higher Medical Training, U.K. The Royal College of Physicians, Edinburgh awarded its Fellowship to him as FRCP (Edin) in 1987. The Government of India has conferred the ‘Padma Shri’ award which is one of the highest civilian awards. He is our mentor and guiding light.
For our Co-founder Mr. Rajasekaran Manimaran, the concept of enabling change is deep rooted in his mind. The opportunity to interact with numerous medical professionals as a professional Medical Conference manager enabled him to understand the domain from various perspectives.. A master of conceptualization and execution, he has successfully helmed a range of innovative collaborations with leading organisations, across a broad spectrum of issues ranging from Climate change to Organ transplant.Socialism coupled with years of entrepreneurship has led him to dedicate himself towards bringing dynamic transformations in the lives of people.